Mitchell Aircraft + VistaQuote

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case study - Mitchell Aircraft + VistaQuote

Optimizing the Sales Team Workflow and Speed of Service to Customers


For over 30 years, Mitchell Aircraft has been providing the world’s airlines, cargo operators, and MROs with quality aircraft parts and a level of service unlike any other. Founded in 1987, their companies have grown to become among the largest and most respected independent global parts distributors in the industry.

They have worked hard to create a company culture that employees want to be part of and continue investing in ways to keep up with the ever-changing marketplace. This allows them to help their customers stay in step with developments in supply chain and inventory management. This gives customers confidence in Mitchell's ability to deliver on their commitments.


Technology has always been a critical component in Mitchell Aircraft’s ability to service its customers. Though traditional e-mail messaging has served their company well over the past 30 years, they couldn’t help but feel constrained by the shortcomings and manual data entry required to manage their day-to-day sales activity.   

It is a common problem in the aviation industry and one that, historically, each company was left to solve on its own.  Thankfully, the folks at Ambry Hill Technologies have created a unique cloud-based solution for resolving this inefficient and costly workflow problem. 

Doug Sebion President, of Mitchell Aircraft, adds “Traditional email messaging has served our sales team well these past 30 years, though solely using email for managing inbound RFQs is clunky and inefficient. Our sales team uses VistaQuote to automate RFQ gathering, distribution, and association of real-time business system information, optimizing our sales team workflow and speed of service to our customers.” 


Mitchell Aircraft uses the VistaQuote application as a front-end sales platform. Their sales team uses VistaQuote’s web-based and mobile application to automate RFQ gathering, assignment of incoming opportunities, and quote responses. 

VistaQuote also has real-time integration with Mitchell's existing business software, making every detail they need to provide within a quote available to their customers in just a few clicks. Additionally, when an RFQ is quoted in VistaQuote, the transaction is simultaneously created inside their locally hosted business system, even when using the mobile app. 


As of late 2019, they have experienced a significant increase in productivity. Compared to traditional email methods, they now receive all requests from popular aviation marketplaces inside VistaQuote and respond within half the time. This time savings advantage, combined with a modern interface and excellent support from the Ambry Hill team, has allowed Mitchell to fully integrate VistaQuote into their sales workflow. Optimizing internal processes and bolstering the level of customer service Mitchell Aircraft provides, has fundamentally modernized their sales team’s workflow.

Visit to learn more about Mitchell Aircraft (Expendables, Spares, PMA, and Defense). VistaQuote is a cloud-based application designed to automate your RFQ management and quoting workflow, which works alongside your existing ERP system. Sales teams use VistaQuote to manage RFQs and quotes, which are accompanied by a real-time inventory and history information from your existing business system, all inside one intuitive platform.

Executive Summary


Mitchell Aircraft

Cary, Illinois


Aircraft Parts Distribution

Business Challenges/Needs:

  • Improve efficiency in managing inbound RFQ emails
  • Reduce repetitive, manual data entry
  • Provide a fully-featured, mobile app experience
  • Integrate with existing Quantum ERP system


  • VistaQuote, RFQ sorting and assignments along with ERP integration


  • Significant increase in overall productivity by cutting more than 90% of manual data entry
  • Marketplace RFQs are responded to in half the time than before
  • Standardized sales workflow that is repeatable and easy to retain
  • Automated processes that improve accuracy by reducing human error
  • Traditional email inbox management is no longer required
  • Remote work is now possible through the VistaQuote mobile app
  • Increased speed of service to customers when quoting RFQs, by at least 50%
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